Marketing Cloud

by Salesforce

From $25 per user / month, billed monthly

Checked today (18 Sep 2026) · next review 18 Oct 2026

Vendor's pricing page

Plans

Salesforce Starter

business

$25 per user / month billed monthly

Marketing Cloud Next Growth Edition

business

$1,500 / month billed annually

Marketing Cloud Next Advanced Edition

business

$3,250 / month billed annually

Add-ons

Salesforce Personalization

add on · applies to all plans

priced per organisation per month, billed annually

Price	Billing	Type	Channel	Where	Checked	Source
$8,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	List price	Vendor site	not stated	18 Sep 2026 (today)	source [1]
€8,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	European Union	18 Sep 2026 (today)	source [1]
A$11,200 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Australia	18 Sep 2026 (today)	source [1]
¥960,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Japan	18 Sep 2026 (today)	source [1]
SEK 80,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Sweden	18 Sep 2026 (today)	source [1]
£6,400 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	United Kingdom	18 Sep 2026 (today)	source [1]

Marketing Intelligence

add on · applies to all plans

priced per organisation per month, billed annually

Price	Billing	Type	Channel	Where	Checked	Source
$10,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	List price	Vendor site	not stated	18 Sep 2026 (today)	source [1]
€10,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	European Union	18 Sep 2026 (today)	source [1]
A$14,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Australia	18 Sep 2026 (today)	source [1]
¥1,200,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Japan	18 Sep 2026 (today)	source [1]
SEK 100,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Sweden	18 Sep 2026 (today)	source [1]
£8,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	United Kingdom	18 Sep 2026 (today)	source [1]

Loyalty Management

add on · applies to all plans

priced per organisation per month, billed annually

Price	Billing	Type	Channel	Where	Checked	Source
$20,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	List price	Vendor site	not stated	18 Sep 2026 (today)	source [1]
€20,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	European Union	18 Sep 2026 (today)	source [1]
A$28,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Australia	18 Sep 2026 (today)	source [1]
¥2,400,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Japan	18 Sep 2026 (today)	source [1]
SEK 200,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Sweden	18 Sep 2026 (today)	source [1]
£16,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	United Kingdom	18 Sep 2026 (today)	source [1]

Account Engagement+

add on · applies to all plans

priced per organisation per month, billed annually; a "+" edition, bought by renewing an existing Marketing Cloud product

Price	Billing	Type	Channel	Where	Checked	Source
$1,250 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	List price	Vendor site	not stated	18 Sep 2026 (today)	source [1]
€1,250 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	European Union	18 Sep 2026 (today)	source [1]
A$1,750 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Australia	18 Sep 2026 (today)	source [1]
¥150,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Japan	18 Sep 2026 (today)	source [1]
SEK 12,500 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Sweden	18 Sep 2026 (today)	source [1]
£1,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	United Kingdom	18 Sep 2026 (today)	source [1]

Engagement+

add on · applies to all plans

priced per organisation per month, billed annually; a "+" edition, bought by renewing an existing Marketing Cloud product

Price	Billing	Type	Channel	Where	Checked	Source
$2,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	List price	Vendor site	not stated	18 Sep 2026 (today)	source [1]
€2,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	European Union	18 Sep 2026 (today)	source [1]
A$2,800 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Australia	18 Sep 2026 (today)	source [1]
¥240,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Japan	18 Sep 2026 (today)	source [1]
SEK 20,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Sweden	18 Sep 2026 (today)	source [1]
£1,600 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	United Kingdom	18 Sep 2026 (today)	source [1]

Intelligence+

add on · applies to all plans

priced per organisation per month, billed annually; a "+" edition, bought by renewing an existing Marketing Cloud product

Price	Billing	Type	Channel	Where	Checked	Source
$11,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	List price	Vendor site	not stated	18 Sep 2026 (today)	source [1]
€11,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	European Union	18 Sep 2026 (today)	source [1]
A$15,400 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Australia	18 Sep 2026 (today)	source [1]
¥1,320,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Japan	18 Sep 2026 (today)	source [1]
SEK 110,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Sweden	18 Sep 2026 (today)	source [1]
£8,800 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	United Kingdom	18 Sep 2026 (today)	source [1]

Personalization+

add on · applies to all plans

priced per organisation per month, billed annually; a "+" edition, bought by renewing an existing Marketing Cloud product

Price	Billing	Type	Channel	Where	Checked	Source
$15,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	List price	Vendor site	not stated	18 Sep 2026 (today)	source [1]
€15,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	European Union	18 Sep 2026 (today)	source [1]
A$21,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Australia	18 Sep 2026 (today)	source [1]
¥1,800,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Japan	18 Sep 2026 (today)	source [1]
SEK 150,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Sweden	18 Sep 2026 (today)	source [1]
£12,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	United Kingdom	18 Sep 2026 (today)	source [1]

Standard Success Plan

support plan · applies to all plans

page states "Included in all licenses"

Price	Billing	Type	Channel	Where	Checked	Source
$0 / yearpage states "Included in all licenses"	not stated	List price	Vendor site	not stated	18 Sep 2026 (today)	source [1]

Premier Success Plan

support plan · applies to all plans · per % of net license fees

page states "30% of net license fees"

Price	Billing	Type	Channel	Where	Checked	Source
30% of net license feespage states "30% of net license fees"; a share of the licence spend, so no currency	not stated	List price	Vendor site	not stated	18 Sep 2026 (today)	source [1]

Signature Success Plan

support plan · applies to all plans

page states "Contact your account executive"

Price	Billing	Type	Channel	Where	Checked	Source
Contact salespage states "Contact your account executive"	not stated	Contact sales	Vendor site	not stated	18 Sep 2026 (today)	source [1]

Every price we observed

One row per price seen: list, promotional and regional prices are separate rows, and channels that disagree sit side by side. Nothing is averaged or overwritten.

Salesforce Starter

Price	Billing	Type	Channel	Where	Checked	Source
$25 per user / monthpage states "Starting price. Transaction fees apply. Billed monthly or annually."	billed monthly	List price	Vendor site	not stated	18 Sep 2026 (today)	source [1]
€25 per user / monthpage states "Starting price. Transaction fees apply. Billed monthly or annually."	billed monthly	Regional list price	Vendor site	European Union	18 Sep 2026 (today)	source [1]
A$35 per user / monthpage states "Starting price. Transaction fees apply. Billed monthly or annually."	billed monthly	Regional list price	Vendor site	Australia	18 Sep 2026 (today)	source [1]
¥3,000 per user / monthpage states "Starting price. Transaction fees apply. Billed monthly or annually."	billed monthly	Regional list price	Vendor site	Japan	18 Sep 2026 (today)	source [1]
SEK 250 per user / monthpage states "Starting price. Transaction fees apply. Billed monthly or annually."	billed monthly	Regional list price	Vendor site	Sweden	18 Sep 2026 (today)	source [1]
£20 per user / monthpage states "Starting price. Transaction fees apply. Billed monthly or annually."	billed monthly	Regional list price	Vendor site	United Kingdom	18 Sep 2026 (today)	source [1]

Marketing Cloud Next Growth Edition

Price	Billing	Type	Channel	Where	Checked	Source
$1,500 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	List price	Vendor site	not stated	18 Sep 2026 (today)	source [1]
€1,500 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	European Union	18 Sep 2026 (today)	source [1]
A$2,100 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Australia	18 Sep 2026 (today)	source [1]
¥180,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Japan	18 Sep 2026 (today)	source [1]
SEK 15,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Sweden	18 Sep 2026 (today)	source [1]
£1,200 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	United Kingdom	18 Sep 2026 (today)	source [1]

Marketing Cloud Next Advanced Edition

Price	Billing	Type	Channel	Where	Checked	Source
$3,250 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	List price	Vendor site	not stated	18 Sep 2026 (today)	source [1]
€3,250 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	European Union	18 Sep 2026 (today)	source [1]
A$4,550 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Australia	18 Sep 2026 (today)	source [1]
¥390,000 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Japan	18 Sep 2026 (today)	source [1]
SEK 32,500 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	Sweden	18 Sep 2026 (today)	source [1]
£2,600 / monthpage states "USD/Org/Month (Billed annually)"	billed annually	Regional list price	Vendor site	United Kingdom	18 Sep 2026 (today)	source [1]

About

Marketing Cloud is Salesforce's campaign and journey product, sold in Growth and Advanced editions priced per organisation per month rather than per seat. Related lines such as Personalization are priced on the same page.^[1] Growth lists at 1,500 USD and Advanced at 3,250 USD per organisation per month, both billed annually; capabilities such as Personalization, Marketing Intelligence and Loyalty Management are add-ons with their own monthly org price, and existing Marketing Cloud customers reach the new features through "+" editions.^[1]

Sources

Marketing Cloud Software Pricing | Salesforce Vendor page. Captured 18 Sep 2026, Edition cards, add-on cards and Success Plan cards. sha256:cf4ac6e47255e54f1ea77a82ee198b48d54b1632d44d785b7773cea2c8862ee0

Version 2, updated 18 Sep 2026 (today) JSON Report an error