Categories
Our own taxonomy: categories that mean something to a buyer, each comparing the entry prices, free tiers and contact-sales share of the products in it. It grows as products are sorted into it.
Sales and marketing
Software that finds, wins, serves and keeps customers: CRM, marketing, service, commerce and the data behind them.
from $5 per user / month 73 products · 33% free tierCustomer service
Software support teams handle cases, tickets and conversations in, across email, chat, phone and self-service.
from $5 per user / month 19 products · 32% free tierIndustry CRM
CRM editions built for one industry, with that industry's objects, processes and compliance included.
from $60 per user / month 14 products · 0% free tierMarketing automation
Software that runs campaigns across email and other channels, scores leads and hands them to sales.
from $9 per user / month 13 products · 46% free tierCRM
Systems of record for accounts, contacts, leads and deals, with pipeline, forecasting and sales workflow on top.
from $9 per user / month 7 products · 43% free tierQuoting and billing
Software that turns a deal into a quote, an invoice and a payment: CPQ, billing and payment collection.
from $85 per seat / month 7 products · 43% free tierContent management
Software for building and running a company's website and content: pages, blogs, hosting and personalisation.
from $15 per user / month 4 products · 50% free tierCustomer data platform
Software that unifies customer records from every system into one profile that other tools can act on.
from $20 per seat / month 4 products · 50% free tierContact center
Cloud software for customer service phone lines: routing, queues, agents and call recording.
from $15 per agent / month 3 products · 33% free tierE-commerce platforms
Platforms that run a company's online store or B2B ordering, from catalogue and cart to checkout and order management.
from $29 per month 3 products · 33% free tierField service management
Software to schedule, dispatch and equip technicians who work at the customer's site.
usage-based, $0.67 per c4.large instance / hour 1 product · 0% free tierSecurity
Software that protects endpoints, cloud workloads, data and the security team's own view of events.
from $2.08 per learner / month 50 products · 4% free tierEndpoint security
Software that prevents, detects and responds to attacks on laptops, servers and mobile devices.
from $2.17 per user / month (reseller price) 9 products · 0% free tierNetwork security
Firewalls, secure access and SD-WAN that protect networks, web applications and remote users.
from $2.17 per user / month (reseller price) 9 products · 0% free tierSIEM
Platforms that collect security events from every source, correlate them and run detection and investigation.
from $3.50 per source / month 8 products · 0% free tierManaged detection and response
Endpoint protection where the vendor's own analysts monitor, investigate and respond around the clock.
from $3.60 per identity / month 5 products · 0% free tierSecurity operations
Tools a security team uses to investigate, automate its response and see what it exposes to attackers.
from $3,795 per user seat / month (price on a public-sector list) 5 products · 20% free tierApplication security
Software that finds and blocks vulnerabilities and leaked secrets in code and running applications.
from $19 per active committer / month 4 products · 0% free tierCloud security
Protection for cloud accounts and workloads: posture and misconfiguration, runtime defence for VMs, containers and serverless.
from $16.67 per workload / month (price on a public-sector list) 4 products · 0% free tierData security and compliance
Add-ons that encrypt, monitor and audit the data inside a business application for regulated customers.
from $4.35 per user / month 4 products · 25% free tierEndpoint management
Software that enrols, configures, patches and secures a company's laptops, phones and tablets.
from $8 per user / month 2 products · 0% free tierGovernance, risk and compliance
Software to record risks, controls and audits and to show compliance with regulations and frameworks.
Data and analytics
Software that stores, moves, models and reports on a company's data: warehouses, pipelines, databases and BI.
from $3 per user / month 40 products · 35% free tierData integration
Software that moves and transforms data between systems: pipelines, connectors and change data capture.
from $20 per seat / month 12 products · 50% free tierBusiness intelligence
Tools that turn data into dashboards, reports and visual analysis for business users.
from $3 per user / month 9 products · 33% free tierManaged databases
Transactional databases run as a service, with provisioning, backups, scaling and patching handled by the vendor.
from $9 per cluster / month 9 products · 44% free tierCloud data warehouse
Managed analytical databases that store a company's data and run queries on elastic compute.
usage-based 4 products · 25% free tierEvent streaming
Platforms that move and process data as a continuous stream of events, mostly built on Apache Kafka.
usage-based 4 products · 25% free tierObservability
Software that watches infrastructure, applications, logs and users so engineers see problems before customers do.
from $5 per user / month 34 products · 24% free tierInfrastructure monitoring
Metrics and health for hosts, containers, cloud services and the network between them.
from $1.40 per pod / month 10 products · 40% free tierApplication performance monitoring
Tracing and profiling of application code and requests to find slow and failing paths.
from $10 per user / month 8 products · 38% free tierLog management
Ingestion, search, retention and alerting on log data from applications and infrastructure.
from $431.25 per vCPU / month (price on a public-sector list) 8 products · 0% free tierIncident management
Software that routes alerts to the on-call engineer and runs the incident until it is resolved.
from $5 per user / month 3 products · 33% free tierReal user monitoring
Measures what real users experience in web and mobile apps, with session replay to see what happened.
from $26 per month 3 products · 33% free tierDatabase monitoring
Query-level visibility into database performance: slow queries, explain plans, locks and host health.
from $70 per database host / month 2 products · 0% free tierDeveloper and application platforms
Platforms a company builds and runs its own applications, integrations and AI agents on.
from $3.65 per user / month 33 products · 52% free tierAI agent platforms
Platforms for building and running AI agents against a company's own data and systems.
from $5 per user / month 11 products · 18% free tierIntegration platforms
Platforms that connect applications and expose APIs: connectors, flows, API gateways and management.
from $2,000 per month 4 products · 25% free tierLow-code application platforms
Platforms for building business applications with visual tools and little code, on the vendor's data model and runtime.
from $8 per user / month 4 products · 75% free tierPlatform as a service
Hosting that runs a team's own code: deploy from git, scale containers, attach managed data services.
from $20 per developer seat / month 4 products · 75% free tierCI/CD
Services that build, test and deploy code on every change, and report how much of it the tests cover.
from $3.65 per user / month 3 products · 100% free tierAI app builders
Tools that generate a working web application or interface from a prompt and deploy it.
from $90 per user / month 1 product · 100% free tierCloud infrastructure
Virtual machines, bare-metal servers and the storage and networking around them, rented by the hour.
usage-based, $0.01 per OCPU / hour 1 product · 0% free tierCommunications APIs
APIs that send transactional email, SMS and other messages from an application.
usage-based, $20 per block of 25,000 emails 1 product · 0% free tierIdentity and access management
Software that decides who a user is and what they may reach: sign-on, authentication, provisioning and customer login.
from $0.99 per user / month (price on a public-sector list) 29 products · 21% free tierCustomer identity
Login, sign-up and account management for an application's own customers, as a service.
from $20 per month 8 products · 63% free tierSingle sign-on
One login for every application, through a directory-backed identity provider.
from $0.99 per user / month (price on a public-sector list) 7 products · 14% free tierMulti-factor authentication
A second factor at sign-in, with policies that adapt to device, location and risk.
from $3 per user / month 4 products · 25% free tierPrivileged access management
Software that controls, records and rotates the admin accounts, credentials and secrets with the most access.
from $960 per 100 users / month (marketplace price) 4 products · 0% free tierIdentity governance
Automates the joiner, mover and leaver flow: provisioning accounts, changing access and removing it.
from $0.99 per user / month (price on a public-sector list) 3 products · 0% free tierIdentity verification
Services that check a person's ID document and selfie to confirm who they are.
usage-based, $0.50 per lookup 1 product · 0% free tierCollaboration and productivity
Software every employee uses to talk, meet, write and get work done, including AI assistants for that work.
from $5 per user / month 27 products · 44% free tierAI assistants
Generative AI assistants sold as a seat on top of an office or productivity suite.
from $8 per user / month 13 products · 46% free tierUnified communications
Video meetings, business phone systems and meeting-room software in one service.
from $8.55 per user / month 5 products · 20% free tierTeam messaging
Persistent channels and direct messages for a company's employees, with calls, file sharing and app integrations.
from $7.25 per user / month 4 products · 50% free tierProject management
Software to plan, assign and track work across a team: issues, boards, sprints and roadmaps.
from $5 per user / month 2 products · 100% free tierE-signature
Software to send documents for legally binding electronic signature and track them.
Finance and payments
Software that moves, checks and accounts for money: payments, point of sale, tax, fraud and finance systems.
from $2 per monthly active account / month 14 products · 14% free tierPayment processing
Services that accept card and other payments online and pay the money out to a business or its sellers.
from $2 per monthly active account / month 5 products · 0% free tierEmbedded finance
APIs that let a business issue cards or read and link its customers' bank accounts.
usage-based 2 products · 0% free tierFraud prevention
Software that scores payments and sign-ups for fraud and blocks the risky ones.
from €10 per month (Price in EUR for Finland, about $11) 2 products · 50% free tierPoint of sale
Software and card readers for taking payments and running sales in a shop.
from $10 per reader / month 2 products · 50% free tierRevenue recognition
Software that turns billing data into revenue schedules and journal entries under ASC 606 and IFRS 15.
from €20 per month (Price in EUR for European Union, about $22) 2 products · 0% free tierFinancial management
Accounting and finance systems: general ledger, payables, receivables, planning and close.
Tax compliance
Software that calculates, collects and files sales tax and VAT on what a business sells.
from $90 per month 1 product · 0% free tierIT management
Software that runs a company's internal IT: service desks, asset records and employee requests.
from $19 per agent / month 8 products · 13% free tierIT service management
Service desks for IT teams: incidents, requests, problems and changes, following ITIL.
from $19 per agent / month 4 products · 25% free tierEmployee service management
Service desks for HR, facilities, legal and other internal teams, built on the IT service desk model.
from $29 per agent / month 3 products · 0% free tierIT asset management
Software that keeps an inventory of a company's hardware, software licences and their costs.
No public price 1 product · 0% free tierDesign and creative software
Applications for image editing, illustration, layout and visual content.
from $4.17 per user / month 5 products · 0% free tierLife sciences clinical and quality
Software for pharmaceutical and medical-device companies to run trials, regulatory submissions, drug safety and quality.
No public price 4 products · 0% free tierCarbon accounting
Software that measures a company's emissions and produces the sustainability reports regulators and customers ask for.
No public price 1 product · 0% free tierHuman capital management
Software for employee records, payroll, recruiting, performance and workforce planning.