Email Marketing
by Mailchimp · Marketing automation
Compare Marketing automation prices
3 promotions running Essentials: /mo for 12 months; Premium: Save 15% on 10,000+ contacts, /mo for 12 months; Standard: /mo for 12 months · All promotions
| Plan or add-on | Price |
|---|---|
| Freeup to 250 contacts and 500 emails a month | Free[11] |
| High-volume planfor lists of more than 200,000 contacts | Contact sales[1] |
Also sold by the vendor, with no published price: SMS Marketing.
Priced only in another currency (see all prices): Essentials, Standard, Premium.
The record
Checked 2 days ago 21 Oct 2026
Prices last checked 21 Oct 2026.
- First read
- 27 Sep 2026
- Prices tracked
- 10
- Changes seen
- 3
- Sources
- 11 captured, hashed
What each plan includes
| Free | Essentials | Standard | Premium | |
|---|---|---|---|---|
| Contacts | 250 contacts | · | · | · |
| Monthly email sends | 500 emails | 10x contacts | 12x contacts | 15x contacts |
| Daily email sends | 250 emails | · | · | · |
| Users | 1 seat | 3 seats | 5 seats | unlimited |
| Audiences | 1 | 3 | 5 | unlimited |
| Marketing automation flows | not included | up to 4 flow steps | 200 flows | 200 flows |
| Maximum contacts | · | 50000 contacts | 100000 contacts | 200000 contacts |
A dot means the vendor does not say.
Every row we hold (10)
One row per price seen: list, promotional and regional prices are separate rows, and channels that disagree sit side by side. Nothing is averaged or overwritten.
Free
| Price | Where | Billing | Type | Channel | Source |
|---|---|---|---|---|---|
| Freeup to 250 contacts | United States | – | List price | Vendor's own site | source [11] |
| Free | European Union | – | Local-currency price | Vendor's own site | source [1] |
Essentials
| Price | Where | Billing | Type | Channel | Source |
|---|---|---|---|---|---|
| €11.69 per contact tier / month/mo for 12 monthsintroductory price for the first 12 months, for up to 500 contacts | European Union | billed monthly | Promotion | Vendor's own site | source [10] |
| $13 per contact tier / month/mo for 12 months | United States | billed monthly | Promotion | Vendor's own site | source [11] |
Standard
| Price | Where | Billing | Type | Channel | Source |
|---|---|---|---|---|---|
| €17.98 per contact tier / month/mo for 12 months | European Union | billed monthly | Promotion | Vendor's own site | source [10] |
| $20 per contact tier / month/mo for 12 months | United States | billed monthly | Promotion | Vendor's own site | source [11] |
High-volume plan
| Price | Where | Billing | Type | Channel | Source |
|---|---|---|---|---|---|
| Contact sales | European Union | – | Contact sales | Vendor's own site | source [1] |
| Contact sales | United States | – | Contact sales | Vendor's own site | source [11] |
About
Email Marketing is Mailchimp's email and marketing-automation platform, sold as Free, Essentials, Standard and Premium plans whose monthly price rises with the number of contacts stored; paid plans come with a 14-day trial.[1] The Free plan costs nothing for up to 250 contacts and lists above 200,000 contacts are priced through sales.[1] Paid plans are currently offered at an introductory price for their first 12 months.[6] Each plan caps contacts and monthly sends, and a Pay As You Go credit option exists for infrequent senders.[2]
Related products
- Alternative to Marketing Hub verified[5] a direct marketing-software competitor
- Alternative to Email verified[5] a direct email-marketing competitor
- Integrates with BigCommerce verified[4] syncs store data for automated emails
- Integrates with Shopify verified[3] built by Mailchimp; syncs store data for email and SMS automations
Referenced by
- Add-ons Transactional Email verified sourced there requires a monthly Standard or Premium marketing plan
- Integrates with Billing verified sourced there
- Integrates with Zapier verified sourced there
Sources
- Mailchimp Pricing Plans | Get Started Today | Mailchimp Vendor page.
- [1] Captured 27 Sep 2026.
- [6] Captured 12 Oct 2026.
- [7] Captured 16 Oct 2026.
- [8] Captured 17 Oct 2026.
- [9] Captured 18 Oct 2026.
- [10] Captured 21 Oct 2026.
- [11] Captured 21 Oct 2026.
- About Mailchimp Pricing Plans | Mailchimp Vendor page.
- [2] Captured 27 Sep 2026.
- Intuit Mailchimp is the marketing and automation platform built for e-commerce | Mailchimp Vendor page.
- [3] Captured 27 Sep 2026.
- Drive BigCommerce sales with Mailchimp | Mailchimp Vendor page.
- [4] Captured 27 Sep 2026.
- Mailchimp Alternatives: How Mailchimp Compares | Mailchimp Vendor page.
- [5] Captured 27 Sep 2026.