Looker
by Google · Business intelligence
Compare Business intelligence prices
2 promotions running Conversational Analytics input data tokens: "customers currently enjoy promotional access without quota limits or overage fees (within fair usage limits)"; billing begins ≥90 days after notice; Conversational Analytics output data tokens: "customers currently enjoy promotional access without quota limits or overage fees (within fair usage limits)"; billing begins ≥90 days after notice · All promotions
| Plan or add-on | Usage-based |
|---|---|
| StandardFor teams of fewer than 50 users; annual commitment, priced through sales. | Contact sales[1] |
| EnterpriseAnnual commitment, priced through sales. | Contact sales[1] |
| EmbedFor external analytics and custom apps; annual commitment, priced through sales. | Contact sales[1] |
| Conversational Analytics input data tokensAdd-on to all plans, per 1M tokens | $3[1] per 1M tokens $0 for now: "customers currently enjoy promotional access without quota… |
| Conversational Analytics output data tokensAdd-on to all plans, per 1M tokens | $20[1] per 1M tokens $0 for now: "customers currently enjoy promotional access without quota… |
USD. List prices from the vendor's own page.
The record
Checked yesterday 22 Oct 2026
Prices last checked 22 Oct 2026.
- First read
- 23 Sep 2026
- Prices tracked
- 7
- Changes seen
- none yet
- Sources
- 2 captured, hashed
What each plan includes
| Standard | Enterprise | Embed | |
|---|---|---|---|
| Production instances | 1 instance | 1 instance | 1 instance |
| Included Standard Users | 10 users | 10 users | 10 users |
| Included Developer Users | 2 users | 2 users | 2 users |
| Query-based API calls | 1,000 per month | 100,000 per month | 500,000 per month |
| Administrative API calls | 1,000 per month | 10,000 per month | 100,000 per month |
| Conversational Analytics input tokens | 60M per month | 300M per month | 1.2B per month |
| Conversational Analytics output tokens | 1.2M per month | 6M per month | 24M per month |
A dot means the vendor does not say.
Every row we hold (7)
One row per price seen: list, promotional and regional prices are separate rows, and channels that disagree sit side by side. Nothing is averaged or overwritten.
Standard
| Price | Where | Billing | Type | Channel | Source |
|---|---|---|---|---|---|
| Contact salesPriced through sales on a 1-, 2- or 3-year term. | Global | – | Contact sales | Vendor's own site | source [1] |
Enterprise
| Price | Where | Billing | Type | Channel | Source |
|---|---|---|---|---|---|
| Contact salesPriced through sales on an annual commitment. | Global | – | Contact sales | Vendor's own site | source [1] |
Embed
| Price | Where | Billing | Type | Channel | Source |
|---|---|---|---|---|---|
| Contact sales | Global | – | Contact sales | Vendor's own site | source [1] |
Conversational Analytics input data tokens
| Price | Where | Billing | Type | Channel | Source |
|---|---|---|---|---|---|
| $3 per 1M tokensCharged only for Conversational Analytics input tokens above the instance's monthly allowance. | Global | usage-based | List price | Vendor's own site | source [1] |
| Free"customers currently enjoy promotional access without quota limits or overage fees (within fair usage limits)"; billing begins ≥90 days after noticeOverage is currently waived within fair use; billing starts at least 90 days after notice. | Global | usage-based | Promotion | Vendor's own site | source [1] |
Conversational Analytics output data tokens
| Price | Where | Billing | Type | Channel | Source |
|---|---|---|---|---|---|
| $20 per 1M tokensCharged only for Conversational Analytics output tokens above the instance's monthly allowance. | Global | usage-based | List price | Vendor's own site | source [1] |
| Free"customers currently enjoy promotional access without quota limits or overage fees (within fair usage limits)"; billing begins ≥90 days after notice | Global | usage-based | Promotion | Vendor's own site | source [1] |
About
Looker is Google Cloud's business intelligence platform, sold as Standard, Enterprise and Embed platform editions plus Developer, Standard and Viewer user licences.[1] Platform editions are quoted by sales on annual terms, and Conversational Analytics usage is metered in data tokens.[1] Conversational Analytics overage is listed at $3.00 per 1M input data tokens and $20.00 per 1M output data tokens, though these fees are currently waived under a launch promotion.[1]
Related products
Referenced by
- Alternative to Amazon Quick Sight derived sourced there Both are BI tools priced per user
- Integrates with Amazon Redshift verified sourced there Connects as a BI tool for querying Redshift
- Integrates with BigQuery verified sourced there
- Integrates with Databricks Data Intelligence Platform verified sourced there Looker queries Databricks clusters or SQL warehouses
Sources
- Looker pricing | Google Cloud Vendor page.
- [1] Captured 23 Sep 2026.
- Looker business intelligence platform embedded analytics | Google Cloud Vendor page.
- [2] Captured 24 Sep 2026.