Klaviyo

United States · 10 products · 10 with public prices from $20 per month

Products

Marketing automation 6

Composer Free plan; paid from $20 / month, billed monthly checked today
Email Free plan; paid from $20 / month, billed monthly checked today
Mobile messages Free plan; paid plans by contact sales checked today
Personalisation Usage-based, from $100 per active profiles / month checked today
Reviews From $25 / month, billed monthly checked today
Social marketing From $50 / month, billed monthly checked today

Customer service 3

Customer Agent From $50 / month, billed monthly checked today
Customer Hub From $20 / month, billed monthly checked today
Helpdesk From $40 / month checked today

Customer data platform 1

Advanced Klaviyo Data Platform From $4,765 / month, billed monthly checked today

Contract terms

Auto-renewal: Each Service Order renews automatically for successive terms of the same length unless either party gives notice of non-renewal
Notice period: At least 5 days before expiry on a monthly billing cycle; at least 30 days on any other billing cycle
Renewal uplift: Fee increases on 14 days' advance notice, applying from the beginning of the customer's following Term
Uplift cap: not stated

Term	What the agreement says	Clause	Agreement	Source
Auto-renewal	Each Service Order renews automatically for successive terms of the same length unless either party gives notice of non-renewal Note Unless otherwise specified in a Service Order; the Australian version has the same wording	13.1 Term	Klaviyo Terms of Service, updated 2025-12-17	source [5]
Notice period	At least 5 days before expiry on a monthly billing cycle; at least 30 days on any other billing cycle Note Customer notice must follow the Cancellation page on the Klaviyo website and be confirmed by Klaviyo	13.1 Term	Klaviyo Terms of Service, updated 2025-12-17	source [5]
Renewal uplift	Fee increases on 14 days' advance notice, applying from the beginning of the customer's following Term Note "Customer's continued use of the Services after a Fee increase will constitute Customer's agreement to the increase in Fees."	6.2 Fee Increases	Klaviyo Terms of Service, updated 2025-12-17	source [5]
True-up	Self-service subscriptions with auto-upgrade billing upgrade automatically according to usage and renew at the upgraded fee Note Fees are the then-current fees in the account's "Account" section unless a Service Order says otherwise, including applicable overages	6.1 Fees Generally	Klaviyo Terms of Service, updated 2025-12-17	source [5]
Payment terms	Fees charged in advance for each billing period, in US dollars, non-refundable; invoiced amounts due upon receipt unless the Service Order says otherwise	6.3 Billing, Invoicing, and Payment Terms	Klaviyo Terms of Service, updated 2025-12-17	source [5]
Late payment interest	1.5% per month, or the highest rate allowed by law if lower Note Includes late payments resulting from credit card declines; Klaviyo may also recover collection costs including reasonable attorneys' fees	6.3 Billing, Invoicing, and Payment Terms	Klaviyo Terms of Service, updated 2025-12-17	source [5]
Payment terms	Billing disputes must be raised within 14 days of the statement or invoice, otherwise waived	6.3 Billing, Invoicing, and Payment Terms	Klaviyo Terms of Service, updated 2025-12-17	source [5]
Suspension	Klaviyo may immediately suspend, limit or terminate access, including when an amount due is unpaid 15 days after its due date Note Fees continue to accrue during a temporary suspension (6.1)	4.3 Suspension, Limitation and Termination of Access	Klaviyo Terms of Service, updated 2025-12-17	source [5]
Changes to the agreement	Klaviyo may amend the Agreement; updated terms apply from the later of 30 days after the update and the first day of the next Renewal Term Note A customer who does not agree must notify Klaviyo and close its account before the Change Date; continued use is acceptance	2 Modification to the Agreement	Klaviyo Terms of Service, updated 2025-12-17	source [5]
Liability cap	Total amount paid by the customer under the Agreement in the 6 months preceding the first event giving rise to liability Note Same wording in the Australian version	10.1 Limitation of Liability	Klaviyo Terms of Service, updated 2025-12-17	source [5]
Governing law	Laws of the Commonwealth of Massachusetts; state and federal courts in Boston Note The UN Convention on Contracts for the International Sale of Goods does not apply; suits must be brought within 1 year of the cause of action	14.2 Governing Law and Venue	Klaviyo Terms of Service, updated 2025-12-17	source [5]
Termination for breach	Either party may terminate on notice if a material breach remains uncured 30 days after written notice Note On termination for Klaviyo's uncured breach the customer may be entitled to a pro-rata refund of prepaid unused fees	13.2 Termination	Klaviyo Terms of Service, updated 2025-12-17	source [5]
Termination for convenience	Klaviyo may terminate at any time without cause and without notice Note Customer may then be entitled to a pro-rata refund of prepaid unused fees; no customer right to terminate for convenience is stated	13.2 Termination	Klaviyo Terms of Service, updated 2025-12-17	source [5]
Other	Klaviyo may terminate a free-tier account that has been inactive for 12 months or more	13.2 Termination	Klaviyo Terms of Service, updated 2025-12-17	source [5]
Changes to the agreement	Material modifications are emailed; updated terms apply from the later of 30 days after the update and the first day of the next Renewal Term Note Applies to customers based in Australia; a customer who does not agree "is entitled to terminate the Services by notifying Klaviyo and closing your account prior to the Change Date"	2 Modification to the Agreement	Klaviyo Terms of Service – Australia, updated 2025-12-17	source [6]
Suspension	Klaviyo may suspend or limit access (including for amounts unpaid 15 days after due), must notify as soon as reasonably practicable, and restores service if the default is remedied within 30 days Note Applies to customers based in Australia; if the default is not remedied within 30 days or cannot be remedied, Klaviyo may terminate	4.3 Suspension, Limitation and Termination of Access	Klaviyo Terms of Service – Australia, updated 2025-12-17	source [6]
Other	Klaviyo may terminate at any time without prior notice, in accordance with Section 4.3; termination for insolvency, non-payment or a 12-month-inactive free account is on 30 days' written notice	13.2 Termination	Klaviyo Terms of Service – Australia, updated 2025-12-17	source [6]
Termination for breach	Either party may terminate on notice if a material breach remains uncured 30 days after written notice Note Applies to customers based in Australia; no refund of prepaid fees except as the Agreement or a Service Order provides, or on the customer's termination for Klaviyo's uncured breach (pro-rata)	13.2 Termination	Klaviyo Terms of Service – Australia, updated 2025-12-17	source [6]
Other	Customer may terminate an affected Service if Klaviyo materially degrades its core functionality and does not restore equivalent functionality within 30 days of notice Note Applies to customers based in Australia; the customer must notify within 30 days of the degradation and terminate within 30 days after the cure period ends	5.2 Continuous Development	Klaviyo Terms of Service – Australia, updated 2025-12-17	source [6]
Payment terms	Billing disputes must be raised within 14 days of the statement or invoice (no waiver wording) Note Applies to customers based in Australia	6.3 Billing, Invoicing, and Payment Terms	Klaviyo Terms of Service – Australia, updated 2025-12-17	source [6]
Liability cap	Liability for Australian consumer-law guarantees is limited, where lawful, to resupplying the Services or paying the cost of resupply Note Applies to customers based in Australia; these Non-excludable Rights cannot be excluded, restricted or modified	9.4 Disclaimer	Klaviyo Terms of Service – Australia, updated 2025-12-17	source [6]
Other	Fees are due and payable in US dollars Note Payment currency	6.3 Billing, Invoicing, and Payment Terms	Klaviyo Terms of Service, updated 2025-12-17	source [5]
Taxes	Fees exclusive of sales, use, VAT and other taxes and duties; customer pays all of them except taxes on Klaviyo's income; payments free of withholding tax, which is the customer's sole responsibility Note Customer self-remits taxes Klaviyo does not charge and indemnifies Klaviyo in tax proceedings	6.4 Taxes	Klaviyo Terms of Service, updated 2025-12-17	source [5]
Other	Klaviyo may terminate on notice if the customer becomes subject to a bankruptcy petition or an insolvency, receivership or liquidation proceeding Note Termination on insolvency	13.2 Termination	Klaviyo Terms of Service, updated 2025-12-17	source [5]
Other	Order of precedence: Service Order, Data Processing Agreement, Acceptable Use Policy, Terms of Service, API Terms of Use Note Customer purchase-order or invoice terms are null and void; amendments need a writing signed by both parties	14.12 Entire Agreement and Order of Precedence	Klaviyo Terms of Service, updated 2025-12-17	source [5]
Other	Pre-GA (beta) versions are offered for testing and evaluation on a revocable, AS-IS basis without warranty or support; Klaviyo may modify or discontinue them at any time without notice or liability Note Use is at the customer's sole risk; final commercial versions may carry additional fees	14.11 Pre-GA Versions	Klaviyo Terms of Service, updated 2025-12-17	source [5]

About

Klaviyo is a Boston-headquartered software company, founded in 2012 by Andrew Bialecki and Ed Hallen, that began as a customer database and now positions itself as a CRM for consumer (B2C) brands combining marketing automation, analytics and customer service.^[1] Its pricing page sells the platform as separately priced pieces (email, mobile messaging, reviews, social, personalisation, an advanced data platform, a helpdesk and two AI agents), most sized by profiles or volume, with a free entry plan and enterprise plans through sales.^[4] Customers use it under the Klaviyo Terms of Service, last updated in December 2025, with a separate version for customers based in Australia.^[5]

Sources

What is Klaviyo: About Our B2C CRM Platform - Klaviyo UK Vendor page.
- [1] Captured 26 Sep 2026.
Legal Terms & Policies: Email Marketing & SMS - Klaviyo Vendor page.
- [2] Captured 26 Sep 2026.
Wikidata: Klaviyo Reference database.
- [3] Captured 26 Sep 2026.
Klaviyo Pricing - Klaviyo UK Vendor page.
- [4] Captured 26 Sep 2026.
Terms of Service - Klaviyo Published agreement.
- [5] Captured 22 Oct 2026.
Terms of Service - Klaviyo Published agreement.
- [6] Captured 26 Sep 2026.

Version 7, updated 22 Oct 2026 (yesterday) JSON Report an error