{"type":"category","key":"marketing-automation","title":"Marketing automation","url":"https://enterpricey.com/category/marketing-automation","version":1,"updated_at":"2026-09-22T13:33:59.149Z","indexable":true,"data":{"about":"Campaigns, email, landing pages, forms, lead scoring and multi-step journeys, tied to the CRM so marketing and sales share one contact record. Priced by the size of the contact database rather than by seats, often with a platform fee and a step-up per block of contacts, so the entry price says little about the bill at scale.","identity":{"name":"Marketing automation","parent":"category/sales-and-marketing","aliases":["email marketing","campaign management","customer journey orchestration","marketing cloud"],"summary":"Software that runs campaigns across email and other channels, scores leads and hands them to sales."}},"derived":{"observations":[],"events":[],"sources":[],"edges_out":[],"edges_in":[]},"terms":"All rights reserved. Cite enterpricey.com. No bulk copies."}