{"type":"category","key":"customer-identity","title":"Customer identity","url":"https://enterpricey.com/category/customer-identity","version":1,"updated_at":"2026-09-22T13:33:59.118Z","indexable":true,"data":{"about":"Authentication and user management for the customers of an app or website: sign-up, social login, MFA, passwordless and the user store, exposed to developers as an API. Priced per monthly active user, usually with a free tier for small applications.","identity":{"name":"Customer identity","parent":"category/identity-and-access-management","aliases":["CIAM","customer identity and access management","consumer identity","login as a service","auth as a service"],"summary":"Login, sign-up and account management for an application's own customers, as a service."}},"derived":{"observations":[],"events":[],"sources":[],"edges_out":[],"edges_in":[]},"terms":"All rights reserved. Cite enterpricey.com. No bulk copies."}