{"type":"category","key":"customer-data-platform","title":"Customer data platform","url":"https://enterpricey.com/category/customer-data-platform","version":1,"updated_at":"2026-09-22T13:33:59.116Z","indexable":true,"data":{"about":"Ingests customer data from CRM, web, apps and third parties, resolves identities into one profile per person, keeps the data clean and pushes segments back to marketing and service tools. Priced by the number of profiles or by data volume, with a platform fee at the entry tier.","identity":{"name":"Customer data platform","parent":"category/sales-and-marketing","aliases":["CDP","customer data management","data unification","customer 360"],"summary":"Software that unifies customer records from every system into one profile that other tools can act on."}},"derived":{"observations":[],"events":[],"sources":[],"edges_out":[],"edges_in":[]},"terms":"All rights reserved. Cite enterpricey.com. No bulk copies."}